Bots

The digital economy is made up of a series of factors in which artificial intelligence information technologies are changing definitively in the economic dynamics, and that, as a natural consequence, have modified the forms of participation of people in those same activities. The real impact of the digital economy is extremely uneven in the regions of the planet, although it has already reached almost all areas of human activity, and it is very clear that it not only modifies productive life, but all social coexistence.

Among the technological modalities that have the greatest influence are electronic commerce and banking; digital government services; information consumption; the birth of new multimedia, software and entertainment digital goods and services, when we approach issues related to computing and the Internet, we must necessarily address different aspects, such as infrastructure, the use given to the network, penetration in the various segments of the population, the legal framework, among others, advertising and marketing, in addition to being, in themselves, very relevant activities in the economy, are, perhaps, among those that have been most modified by the effect of information technologies, their digital versions have grown considerably in recent years and that is why we must focus on their analysis.

Index

Theme And Page

2. Glossary 7

2 Course ChatBots 13

2.1 What is a ChatBot 13

2.2 Why to create a chatbot 14

2.3 Types of ChatBot You Can Create 16

2.4 Plugin/Outsourcing Your Conversational Chat 17

2.5 Communication and Handling of the Project 18

2.6 How To Create A ChatBots 19

2.6.1 What is a Chat Bot? AI Chat bots Explained 20

2.6.2 What is a chatbot? 21

2.6.3 How does a chatbot work? 21

2.6.4 What is a chatbot used for?  22

2.6.5 What are the best chatbots?  23

2.6.6 How to create a chatbot 24

2.6.7 Using chatbots in your online store 25

2.7 How can a Chatbot be Useful in the Real Estate Industry 25

2.7.1 AI Chatbot Meet Real Estate Industry 26

2.7.1.1 Lead Qualifying 26

2.7.1.2 Retrieval of Information Discovery 27

2.7.2 Best AI Chatbot Features to Deliver Expectational Customer Service 27

2.7.2.1 Customer Experience and its Significance 27

2.7.2.2 The value of good customer experiences is undeniable and can impact business success in the following ways –  28

2.7.3 Few Use Cases of Chatbots in Real Estates 29

2.7.3.1 Generate Leads from Digital Users 29

2.7.3.2 Customer Profile Building 29

2.7.3.3 Answer property-related Questions 30

2.7.3.4 Automate your Follow-up Process 30

2.7.3.5 AI-Based Chatbots: Can They Improve Customer Loyalty And Provide A Better Experience? 30

2.7.3.6 Improving Customer Loyalty – The Secret To Consumer Satisfaction 31

2.7.3.7 24*7 Availability 36

2.7.3.8 Instant Response 36

2.7.3.9 Omni-channel 37

2.8 Ameyo Delivers 37

2.8.1 Multilingual 37

2.8.2 Order without Mundane Help 37

2.8.3 Easy to Use and User-specific 37

2.8.4 Provides Better Engagement 37

2.9 AI Chatbot: Benefits for Companies 38

2.9.1 Cost Savings 38

2.9.2 Increased Sales 39

2.9.3 Faster Internal Process 39

2.9.4 Reaching Out to New Customers 39

2.9.5 Gaining a Deeper Understanding of Customers 40

2.9.6 AI 40

2.9.7 Choose the or the NICHE 40

2.9.7.1 Local 40

2.9.8 Online 42

2.10 Choose Social Networks and Website 43

2.11 Elegir los canales de mensajeria 43

2.12 Marketing 44

2.12.1 Marketing, Sales products And Service 44

2.12.1.1 Generación de Leads 44

2.12.1.2 Chatbots de Ventas y Asistente de Ecommerce 44

2.12.1.3 Chatbots transaccionaes y no transaccionales 45

2.12.2 Attention social media 45

2.12.3 Omni-Chanel Customer Service o Customer Care 45

2.13 Things You Need To Know About Preparation For ChatBot Marketing 46

2.14 How To Make Sure Your ChatBot Marketing Is Up To Snuff 49

2.15 How To Measure The Success Of Your Chatbot Marketing Strategy 51

2.16 Metrics to Measure Success in ChatBot Marketing 51

2.17 Dos and don’ts for successful chatbot marketing 54

2.18 Dos 55

2.19 Don’ts 55

2.20 Killer Marketing Strategies that Saved my Business 56

2.21 Elegir los o el NICHE 58

2.21.1 Local 58

2.21.2 Online 59

2.22 Elegir las Redes sociales y Website 60

2.23 Elegir los canales de mensajeria 61

2.24 Marketing 61

2.24.1 Marketing, Sales products And Service 61

2.24.1.1 Generación de Leads 61

2.24.1.2 Chatbots de Ventas y Asistente de Ecommerce 62

2.24.1.3 Chatbots transaccionaes y no transaccionales 62

2.24.2 Attention social media 62

2.24.3 Omni-Chanel Customer Service o Customer Care 63

3 Bibliografia 64

Glossary

The following terms are defined and will be used within the context of this course:

Act: Control the real trajectory with respect to the expected trajectory based on the different objectives that must be met by the chatbots that are the scope, the cost – budget, the quality and safety management in order to take action to reinforce or correct.

Friendly: It means that it is easy to carry out during the life cycle with efficient assembly of the components by all the people involved in the development processes.

Andon: It is a device that visually warns of an anomaly, with light, text or a color with a predefined meaning, failure, need for help, lack of material.

Burndown charts: Graphs of pending work, shows over time the speed at which the objectives/requirements are being completed, allows extrapolation if the team will be able to complete the work in the estimated time, the following graphs of pending effort can be used , pending days to complete the requirements of the product or project (product burndown chart), made from the prioritized list of requirements (Product Backlog), pending hours to complete the tasks of the iteration (sprint burndown chart), made from the list of iteration tasks (Iteration Backlog), this type of graph allows various simulations to be carried out: see how the delivery dates are postponed if requirements are added, see how progress is made if requirements are removed or another team is added, etc.

Quality: It refers to the complete IS, the initial, the components that must be provided guaranteed by the manufacturers of the softwaress and the services of the workforce.

Check: Follow-up of the fulfillment of objectives that compares the real trajectory with the expected trajectory.Cibernetycs or control and communication in the animal and the machines: Hablamos de cibernética cuando nos referimos a un sistema integrado de comunicación en las máquinas y animales que hace que se comporten de acuerdo a un objetivo mediante un sistema servomecanicista o servobiológico.

Component: They are all the elements that have a manufacturing process or a combination of materials that will form a unit that will be part of the particular building once it is finished.

Conference Paper: Is the published record of a conference, congress, symposium or other meeting sponsored by a society or association, which generally includes summaries or paper reports presented by the participants.

Onsite and offsite constrator: Refers to the place where most of the serviceon processes are carried out, whether the service is carried out within the constractor site or outside the constractor site.

Do: Do ​​and develop the actions according to the plan that is executed as defined to achieve the objectives.

Feasibility Study of ChatBot: ChatBot feasibility study, as elements and composite elements, structured to implement a chatbot.

Forum: A meeting of people to discuss a topic of current interest, often before an audience that can also express its opinion.

Idefo: Integration Definition for Function Modeling: It is a method designed to model decisions, actions and activities of an organization, through a Sadt process hierarchy method.

Wireless: Corresponds to Wi-Fi, telephone and TV connections.Kanban: It is an SI in a manufacturing environment, related to production and information through cards that progress from workstation to workstation, generally implemented within a Just in time and pull.

Continuous improvement: It is the process by which the organization of the components will be improved due to the circumstances that the manufactured construction set demands.

Object: It is a particular building purpose that fulfills one or more functions.

Plan: Planning that defines the expected trajectory of the project and the objectives to be achieved.

Push: chatbot control system for pushing the production line and MRP-type manufacturing control.Scrum, It is an empirical continuous improvement management system for project development of any kind, which provides a process framework that has been used to manage the development of complex products, it is not a process or a technique for building products; Rather, it is a framework within which various interdisciplinary skills and knowledge can be employed, it shows the relative effectiveness of product management practices and development practices, so that it can be improved incrementally.

Servomechanist, They are the feedback cycles of information necessary for the mechanisms to act in accordance with the objective for which they were developed through different definitions to correct the trajectory if necessary.

WBS, Work Breakdown Structure.

Yamazumi, It is a graph that shows on the X axis the tasks or processes and on the Y axis, the time it takes to carry out operations of any type, it differentiates the work times from the lost times, Process waste can be seen in all business processes, to achieve optimal levels of productivity, waste must be reduced, if not eliminated, a Yamazumi chart becomes a warning signal for business teams to spot and combat wastes by targeting where they occur in the process. It’s also a tool to monitor and compare process performance against targets, furthermore, it can be a tool to show improvement opportunities and push business teams to find ways to do the work more efficiently.

Chatbot, A chatbot is software that imitates human-like conversation with users via websites and mobile messaging apps. Chatbots answer users’ questions and help them handle simple tasks without the help of a human.

Chatbot builder, A chatbot builder it’s a platform that allows you to build and launch chatbots with little or no coding.

Conversational channel, A channel is a place where a chatbot is launched and where users can interact with it, it could be a website, LiveChat, Facebook Messenger, WhatsApp, Slack, Kik, etc.

Artificial intelligence, Artificial intelligence (AI) is the area of computer science that is sometimes described as machine intelligence. It allows chatbots to perform tasks that would normally require human intelligence, like decision making, language translation, or speech recognition.

Natural language processing, Natural language processing (NLP) is a branch of AI that helps computers read, understand, and make sense of the human language. It lets chatbots understand the context and meaning of a user’s message and react to it properly, even if the user makes a spelling mistake, apart from chatbots, NLP powers plenty of apps and services including Google Translate or Grammarly.

Machine learning, Machine learning (ML) is a branch of AI that allows chatbots to identify patterns in human language and learn from past conversations, thanks to machine learning, properly programmed AI chatbots can improve over time without the help of a human.

Sentiment analysis, Sentiment analysis is a subfield of computer science that uses NLP and machine learning to measure the sentiment and tone of a text or spoken language, sentiment analysis can help a chatbot analyze user messages and identify whether the person’s attitude towards certain products or services is negative, positive, or neutral.

API, API is the acronym for application programming interface, it’s a toolset that lets apps communicate with other services and enables developers to integrate new apps into existing software, by example, when Facebook made its API public in 2016, chatbot makers were able to finally integrate their third-party solutions with Messenger.

Webhooks, Webhooks, also called a web callback, are automated API responses, they retrieve information from chatbot conversations, like email addresses or telephone numbers, and pass them automatically to web services, for example, to your CRM or email marketing software and the other way around.

Software integration, Software integration is the process of two or more applications being connected. For example, with Messenger integration, you can connect ChatBot with Messenger or Slack with no coding.

Lead Generation, Attributes can be described as packages including information (e.g., name, email, phone number) a chatbot collects while chatting with a user, attributes help a chatbot personalize its responses., example :

Bot: What’s your name?

User: Anna.

Bot: Thanks! How can I help you, Anna?

Keywords, keywords and phrases that are similar in meaning and that are crucial for your chatbot conversations, for example, the names of products and services you offer, you can create your list of Keywords so that your chatbot can identify and retrieve them from user responses, because of that, your chatbot can provide answers relevant to user input, for example, it can recommend an exact product that interests a customer.

User: I would like to order coffee.

Bot: What type of coffee would you like to have?

Latte

Flat white

Cappuccino

Chat Widget, A chat widget is a ready-to-use, customizable chat window that is added to a website. A chat widget hosts your chatbot and enables users to converse with it.

Course ChatBots

What is a ChatBot

MadeInbots.com is software development and trainers, In Area of development we work Social Media, Search Engine, Automation , ChatBots, artificial intelligence and Marketing, the Web, like the Internet, is designed so as to create the desired end to end, that What TCP do for reliable delivery providing it end-to-end when the underlying network itself did not provide it , cryptography is doing for confidentiality, further protocols may do this for information ownership, payment, and other facets of interaction which are currently bound by geography


The operation of a chatbot consists of simulating a conversation and can be as simple as answering queries with predetermined answers and a single line, or it can be more complex and complete by combining its technology with natural language processing and neural networks, in the marketing area, and within this discipline, in the sectors or subsystems of the company:

Subsystem 1.- Customer service

Subsystem 2.- Electronic Commerce

Improve customer service, which is one of the aspects to be taken into account by companies when increasing the number of customers, since through this service customers can get to know the company to obtain leads or offers. , in the area of ​​electronic commerce, e-commerce, the difference, in this case, is that the communication with the client does not have as its main objective to solve generic doubts in isolation, but rather aims to guide a potential client towards the final conversion in a 100% automated marketing and sales process.

Why to create a chatbot

This course proposes to develop a chatbot system combining natural language processing techniques and neural networks with the aim of analyzing and understanding the emotions and intentions of the user, improving their experience, guiding them to find specifically what they are looking for and drawing their attention. customer a pleasant, personalized and agile experience.

Conversational Chat o ChatBot of course includes any type of program that will run on a computer or mobile device and the main type we’re going to be dealing with here is practical Conversational Chat that performs a useful function – that’s “Structured analysis and design technique, MIT, Douglas T Ross ” generally easier to automate a conversation transforming it into a Chatbot.

MadeInbots.com is software development and trainers, In Area of development we work Social Media, Search EngineAutomation , ChatBots, artificial intelligence and Marketing

In conclusion,Conversational Chat is a great choice for businesses because it gives you a real and very clear selling point. People are willing to pay more for Conversational Chat because skill is involved in the actual creations. By using Conversational Chat, businesses can create a competitive advantage and increase their profits.

If you’re looking for a great way to make money, Conversational Chat is a great choice. People are willing to pay more for Conversational Chat because it requires skill and creativity. With Conversational Chat, you can create unique, one-of-a-kind creations that will really stand out. So if you’re looking for a great way to make money, be sure to check out Conversational Chat.

Types of ChatBot You Can Create

In terms of practical ChatBot, there are several main types that I recommend you consider as a beginner selling digital products for the first time, these include :

– Mobile Apps

– SaaS

– Plugins

Chatbot will normally be a content creation tool or a B2B product, examples might include things like appointment , a programming tool, this type of Conversational Chat is very complex to create but tends to sell for the highest price, the objective will ultimately be to save the buyer time and money and you’ll have more luck if you can do this by offering something new that your competition doesn’t have, note that when you create Conversational ChatBot you’ll have to decide that your target PC or Mac users or whether to create a new App for Google.

Apps: Apps are basically smaller and more compact versions of desktop programs, an app can be something commercial like a diary or a tool to find where you parked your car, or it can again be something for business/content creation. Apps in the stores tend to sell for a few dollars at most but if you sell elsewhere you can actually charge a lot more – some B2B apps sell for $30-$200.

SaaS: This is an acronym for ‘Software-as-a-Serice’ and can also be described as a ‘web app’, web apps Conversational Chat based services include the likes of Evernote and Feedly. These are tools that users sign up to and then log into. Often they charge a monthly subscription.

Plugin/Outsourcing Your Conversational Chat

On the downside, this type of Conversational Chat can be complex and difficult to code and it also has higher running costs due to things like server strain and maintenance/support/updates. On the other hand though, services provide you with monthly income as opposed to one off fees which provides a more steady income and which can potentially result in huge sales.

Plugins: Plugins are small web apps that can be used on websites and specifically WordPress websites, for instance, you might build a spam filter and then sell that to WordPress users who want to protect their comments sections. Plugins are a good choice because you’ll be selling to other online businesses (which is often the best market – hence the popularity of digital marketing ebooks) and because they’re well understood and widely applicable.When it comes to making your Conversational Chat you again have the option of either creating it yourself, or outsourcing the process to a coder. If you already know how to program, then there’s nothing I can do to shed further light on that subject matter and if you don’t then teaching you is beyond the scope of this book.

Thus we’ll focus instead on outsourcing, which again will mean finding a enterprise from sites like madeinbots.com. ezlead.marketing, sure to check the credentials of your coders thoroughly, to look at examples of their previous work and to arrange a price and payment scheme that works for you.

One decision you’ll have to make is whether you’re going to pay hourly or a fixed rate, of course the smartest decision here is always going to depend on the size of your project and the speed of the coder.

Communication and Handling of the Project

As a general rule though, fixed rates tend to be preferable as that way you can budget more precisely and you know that you’re not going to exceed what you can afford. This also gives your coder more incentive to work quickly.

One piece of advice when working with any coder is to be incredibly specific when describing the features and specifications of your conversational chat. If you leave anything open to interpretation then they will likely go ahead and make executive decisions that you might not necessarily approve of, or they might make shortcuts.

Think about the small details, like the way you want your menu to open – should it be animated? Will that animation include an ‘ease in’ in order to make it appear more natural, polished and organic? Note that it’s not always easy to make changes or undo decisions – the way Conversational Chat works means that one element will often be closely linked to countless other elements across the code. Sometimes what seems like a very simple change can actually end up upsetting the entire program and set you back weeks, so it’s always better to get it right first time!

Choosing a nearby coder is often a good idea because it means you’ll be able to discuss in person and actually discuss various elements while the program is there running right in front of you. It’s worth paying a little more for someone who is in your city and willing to meet. Another option of course is to work with a friend or colleague. If you do this though, then you need to ensure you agree on the split of profits up-front as this can lead to misunderstandings and arguments otherwise. Also important is to ensure you choose to work with someone who is as serious about the project as you are and who has a similar attitude to business.

How To Create A ChatBots

If you choose to work with someone and they lose interest a few months down the line, this will end up stalling the project and it can again place a strain on your relationship.For Your Conversational Chat, there are a vast number of web based tools out there which you can use to illustrate how you want your Conversational Chat to be laid out, this is especially useful for those who aren’t designers and tech savvy, another side, one example tool is called madeinbots (https://www.app.madeinbots.com/), using app.Madeinbots.com you can create diagrams for the user interface of your Conversational Chat. take a look at all the elements you can simply “drag-and-drop” to create your Wireframe-Bot, In less than a minute, I created this wireframe, once you have finished creating your wireframes, it’s as simple as exporting the files and passing it along to your developer.

One last piece of advice is to avoid putting off selling your Conversational Chat. Something to bear in mind here is that Conversational Chat can be upgraded live and you can keep adding features and polishing UI elements. In other words, it doesn’t need to be 100% perfect when you first release it because it will remain a work in progress for a long time yet.

A)Too many Conversational Chat developers will end up becoming perfectionists and delaying their launch to the point where it becomes too late or they lose interest, instead, take a ‘fail fast’ approach, launch fast and once you see there’s a market for what you’re selling, you can start improving the package.

B)Take your MVP (minimal viable project) and get it out there. If no one buys it, you know not to invest any more time and effort and can instead pursue your next product.

What is a Chat Bot? AI Chat bots Explained

ou’ve probably heard of chatbots; perhaps you’ve even engaged with one online. Maybe you’re here today wondering if you should use a chatbot on your website. If that’s the case, well, you’re on the right track—conversational bots are becoming exponentially more popular in marketing, with good reason.

Chatbots make highly personalized and relevant interactions possible by pairing artificial intelligence and real-time information about the actions shoppers take (or don’t take) online. For example, a chatbot can follow different lines of conversation depending on how shoppers engage with your omnichannel marketing campaigns or what questions they ask while on your website.

By creating a chatbot to initiate personalized conversations for your business, you can better connect with target customers and create a more human experience. As a result, you’ll gain improved engagement and a better return on your investment.

What is a chatbot?

A chatbot is a software application designed to simulate human conversation. Many chatbots run on messaging apps or short message service (SMS). Chatbot technology uses natural language processing and artificial intelligence to understand what a human needs and adapt its response to help end-users reach a desired outcome. They are like a virtual assistant who creates a better customer experience during each consumer touchpoint.

Supporting your customers throughout the shopping journey will have a positive impact on sales. It’s also good for shoppers because they can easily get the information they need to make an informed purchase decision.

How does a chatbot work?

Chatbots are not a “one size fits all” technology, meaning you can’t just add one to your site and expect it to work miracles. How your AI chatbot functions depends on the business tasks you need it to carry out. There are three different types of chatbots available today:

1. Rule-based chatbots. A rule-based chatbot is the most common kind of chatbot in business. It’s built using a Chat Marketing platform that displays a graphic interface guided by preset rules. A user will select responses, and the chatbot will steer them in the right direction.

2. AI chatbots. These conversation bot applications learn as they go. They are built by a developer and the conversational AI becomes “smarter” the more a human interacts with it.

3. Live chat. Live chat allows customer support and sales teams to respond to customer questions in real time. Instead of being powered by a preset script, chatbots act as a digital assistant, and used for live chat purposes have a real human being crafting responses. Teams can respond through a messaging app and help businesses create a better customer experience on their website, Facebook page, or mobile app during a chatbot conversation.

What is a chatbot used for?

A chatbot is designed to engage with consumers through messaging or mobile apps. Chatbot apps (excluding ones used for live chat) use artificial intelligence and natural language processing to respond to user input and help shoppers reach a desired outcome. Some chatbot apps claim to use machine learning as well.

Chatbots act as virtual agents for different company departments, including:

  • Social media
  • Customer support
  • Marketing
  • Customer experience
  • Sales

Imagine you have an online store like hideAWAY Handmade that sells handmade body care products. With a chatbot, a shopper can ask questions about what ingredients are in a specific soap and receive an instant answer, or they can sign up for your contact list and receive a discount code in Facebook Messenger. This efficient, streamlined approach helps you deliver a better customer experience for website visitors and chatbot experience, guide shoppers through the consideration process without placing extra demands on your team’s time, and increase sales for your business.

What are the best chatbots?

The world’s best chatbot is Mitsuku, a record-breaking conversational AI and five-time winner of the Loebner Prize Turing Test. She’s an AI chatbot virtual friend who’s available 24 hours a day and learns by experience. The more you talk to her, during a chatbot conversation, the more on point her answers become. Mitsuku has been featured in the New York Times, Wall Street Journal, BBC, Guardian, Wired, and more.

While Mitsuku may be one of the best chatbots around, many other brands use human-like chatbots as a digital assistant to connect with their shoppers and site visitors.

Some of the best chatbots we’ve seen are:

  1. The World Health Organization (WHO) COVID-19 Health Alert: This sophisticated chatbot for WhatsApp helps share reliable information about the disease’s spread. It also provides ways to protect yourself from the virus and shares travel alerts with users. Facebook recently teamed up with the WHO to make the bot available on Messenger, too.
  2. National Geographic Einstein bot: To help promote National Geographic’s new show, Genius, the brand created a conversational chatbot representing Albert Einstein. People genuinely felt that they were talking to the late Einstein himself, resulting in an average conversation that lasted between six and eight minutes. The best chatbots solve problems for customers quickly and create a fun and entertaining experience.
  3. Domino’s: The Domino’s ordering bot was one of the first customer service chatbots to make a splash. And for a good reason—it removed any complexities from the ordering process for customers. Right inside of Messenger, a potential customer could look at the menu, ask questions, place an order, and even track its status from kitchen to door. Easy as “pie”!

How to create a chatbot

Ready to make an impact with conversation flow with your own chatbot app? If so, you can get started by learning how to add a free Messenger bot to your website in just a few steps.

  1. Go to ManyChat and click “Get Started Free.”
  2. 2. Sign in with your Facebook credentials, allow ManyChat to manage your Page messages, and follow the prompts.
  3. Set up your greeting text
  4. 4. Create your welcome message.
  5. 5. Set up keywords for automation.
  6. 6. Start generating leads for your business using an intelligent chatbot!
  7. Want a step-by-step interactive guide to create your chatbot? Read How to Make a Facebook Messenger Bot in 24 Minutes Without Code. 
  8. Want a step-by-step interactive guide to create your chatbot? Read How to Make a Facebook Messenger Bot in 24 Minutes Without Code. 

Using chatbots in your online store

ManyChat’s all-in-one chatbot platform makes it easy for small businesses to connect with prospects, keep current customers engaged, and create conversational bots that help you sell. With the ManyChat chatbot platform, you can manage campaigns across MessengerWhatsAppSMS, your website, and email—so you can see what’s working and do more of it.

How can a Chatbot be Useful in the Real Estate Industry

Chatbots have been around for a long time, nearly 68 years. During this time, they have got considerably smarter and reached almost every aspect of our society. We are communicating with them right from Skype, mobile to Facebook Messenger. Thus, they are not behind when it’s real estate chatbots. On the contrary, they have brought a revolution by making long variable forms into an enjoyable experience and have tremendously changed the way we purchase, rent or sell estates.

A real estate chatbot lets potential clients browse through the list of properties and answer the questions depending on preferences for relevant references on properties.

Though it is quite hard to tell how much chatbots have benefitted a specific industry. As per a survey, real estate is counted as the top industry benefiting from chatbots. This is because chatbots provide instant response 24/7, provide customized conversation to customers, fix and update appointments for estate view, and automate the follow-up process.

AI Chatbot Meet Real Estate Industry

In the process of development, AI chatbots play a vital role. The influence of chatbots is one of the changes that AI has brought. AI has evolved industries on a huge level. These days most companies are leveraging artificial intelligence to develop the most suitable solution. AI chatbots and real estate industries have realized that AI chatbots provide solutions and offer long-desired options.

Here are some of the roles AI chatbots play in the real estate industry.

Lead Qualifying

A customer’s interest in a particular site can be triggered if he gets an instant response to their queries. As a result, they will be more inclined toward that website, and there will be more chances of a customer returning to it. The best thing about chatbots is that they offer convenience, speedy and efficient response that leads prospective clients to land on your website.

Retrieval of Information Discovery

Humans previously did the retrieval of information, and it was time-consuming. To provide customers with the best deals, it is necessary to scrutinize customer information. The user’s overall experience can be negatively affected due to the long wait time because of implementing filters, searches, etc.

At a much faster pace, AI chatbots can offer huge volumes of information and solutions. In today’s scenarios, customers wish to get results fast and conveniently. AI chatbots are efficient enough to quickly provide precise and expected solutions to clients.

Best AI Chatbot Features to Deliver Expectational Customer Service

AI chatbot solutions are leading the way in providing exceptional customer service to businesses worldwide, this chatbot play a major role in delivering consistent and engaging customer experiences across eCommerce, retail, banking, insurance, and travel.

Close to 79% of global contact centers will invest in AI, to improve reach, productivity, and data analytics capabilities over the next few years. Chatbots are helping optimize customer experiences through greater personalization, multilingual support, end-to-end conversation tracking, and dynamic integrations to improve chat experiences.

Customer Experience and its Significance

For many businesses, optimizing customer experience (CX) is one of the most important aspects of generating revenue, improving retention, and driving growth. In fact, three out of five buyers would leave their favorite brands if they’ve had a bad customer experience. Almost 66% of customers would refuse to purchase from a brand again if no ideal solution was also offered.

The value of good customer experiences is undeniable and can impact business success in the following ways – 

1. Improvement in growth is a significant reason companies want to enhance their customer experiences. Therefore, enterprises design the customer journey and ensure that touchpoints are well integrated to provide a positive customer experience.

2. Strengthening relationships through good customer service is one of the best ways to enhance loyalty and retention. For 55% of global buyers, timely issue resolution is one of the most important aspects of building trust with companies.

3. Positive customer experiences can transform marketing initiatives, especially as customers recommend enterprise services or products within buyer groups. Conversely, the likelihood of customers actively demoting brands online and offline also rises if customers have had bad experiences.

4. Good customer experiences driven by technology can lower the overall cost of business. They expedite resolution, lower attrition, and streamline acquisition significantly. Delivering positive customer experiences can reduce costs to serve buyers by around 33% in many instances.

5. For close to 73% of buyers, a good customer experience is essential in the purchasing process. Companies that invest in customer experience optimization through AI-based chatbots and other technologies streamline the decision-making process for buyers.

Few Use Cases of Chatbots in Real Estates

Here are the top use cases of a chatbot in real estate:

Generate Leads from Digital Users

When a user opens a real estate website, a chatbot opens up. The Real estate chatbots start a communication with the prospective online buyer and ask them whether they are looking for buying, selling, or any other related information. In addition, Chatbots can reach out to customers via email or text about their promotions on properties and campaigns on rental homes.

Customer Profile Building

Chatbots can ask users for information to have an idea of preferences in terms of

  • Area, city, and the town where they live and what are their top preference to buy a property
  • Budget of the prospective buyers for enlisting their properties and whether they prefer to rent, buy or lease?
  • Choice of properties like apartments, houses, or condos.

Chatbot gathers this information from prospective buyers to create a profile for each user and give them personalized property options and listings.

Answer property-related Questions

While searching for a property, prospective buyers might have some doubts or questions about various aspects, and chatbots answer them. Chatbots have access to the agency’s database, answering the buyer’s queries regarding agency, working hours, available locations, etc.

Automate your Follow-up Process

Chatbots follow up with the customers after their first interaction via whatever social media the leads are on, like email or text message. Sometimes the chatbot helps the leads to talk with the realtor directly.

Texting people after initial contact leads to a higher level of engagement; for example, it has been proven that engagement can be increased by 113% due to follow-up texts.

AI-Based Chatbots: Can They Improve Customer Loyalty And Provide A Better Experience?

Chatbots are no more stylish additions to websites. On the contrary, its use has grown exponentially over the last few years to become one of the essential parts of the marketing mix for brands.

The primary reason for the chatbot adoption is the versatility of using such a tool in providing an unmatched customer experience.

As a brand communication technique, the impact of chatbots cannot be neglected anymore. Almost two billion consumers use a plethora of messengers regularly.

Therefore, the potential of chatbots in engaging these consumers is massive, especially with the technological evolution occurring in the recent chatbot developments.

This blog explores the effectiveness and utility of using chatbots in business operations to increase brand loyalty among existing and new customers.

Improving Customer Loyalty – The Secret To Consumer Satisfaction

Marketing your product can be tricky in the current competitive marketing. Brand loyalty helps you define the success of your product or services among the consumer.

Since customer satisfaction is a vital factor in maximizing sales, dedication helps you differentiate your product from the competitors’ products.

Customers are usually inclined to buy products from relevant brands or trusts. Therefore, understanding customer preferences and delivering according to their needs can help brands build loyalty faster.

Chatbots come into the forefront of providing an engaging customer experience. Today, consumers are bombarded with advertisements, promotional emails, and other forms of communication from brands. Chatbots help customers develop interactive sessions anytime they want.

Developing Brand Loyalty – How Chatbots Can Help

Some brands deliver on specific parameters. They include reliability, ability to interact positively, responsiveness, and innovation. For example, a modern-day chatbot relies on AI and machine learning capabilities. Let’s find out how.

Welcome message using chatbots

Chatbots can be programmed to deliver welcome messages and greet customers while interacting with them. It is a valuable act of personalization and can potentially begin the conversation positively.

For instance, your chatbot can request users submit their details and consent to receive tailored communication and offers from your brand.

This becomes a crucial step in building a first-party database, as cookies are now being discontinued. You can use this information to calibrate brand communication, deliver targeted messages, and improve their experiences based on their preference.

Moreover, the machine learning abilities help you learn about your customers more as they interact and help build accurate buyers’ personas.

Considering the human factor

While implementing your chatbot, you must consider the human factor. Having a poorly configured chatbot can be detrimental to your strategy.

Further, customers become quite uncomfortable sharing their personal information with a robot, and you must inform them that they are conversing with a chatbot before delivering the solutions.

The solution to this dilemma is to build a chatbot according to your brand personality. It should act according to your brand’s values and maintain a human-like conversation.

You should consider their interests, needs, and preferences based on the customer data. Here, you should visualize and outline the actual process of having a conversation with the customer as a human.

You should also determine the conversation’s vocabulary, warning signs, and local slang and act appropriately.

The impact of humanizing your conversation has a far-reaching effect. It helps you deliver an engaging discussion and improve customer satisfaction as they grow comfortable using the chatbots.

Round the clock customer support

As consumer expectations grow, delivering high-quality customer support becomes necessary. A faster response system that answers customer queries around the clock can provide a seamless customer experience.

You can improve the chatbot performance by “teaching” the machine learning algorithms to take care of the primary issues of customers. Then, as customers receive immediate assistance, the experience improves.

Improving sales with Chatbots

Chatbots can be a valuable medium to reduce frictions in the customers’ purchase journey. As chatbots are capable of developing user personas from the first interaction itself, they can identify the customer pain points and bottlenecks quite effectively.

Consequently, they can offer them help, support, and relevant information to make the process more convenient. The chatbots can also be leveraged to develop a predictive path for the customers based on their previous activities or online behavior, increasing the buying intent.

As chatbots better understand the user persona, they can deliver an opportunity to convert the customers faster.

Eliminating the human-error factor

Chatbots are primarily used to deal with the most redundant tasks. These tasks were often prone to human errors due to manual interactions and data collection.

Eventually, these resulted in customer dissatisfaction due to the slow and erroneous response systems. Chatbots help reduces customer discontent and improves brand satisfaction by making the process error-free and smooth.

Moreover, the productivity of the overall process is also enhanced by delegating the task to the chatbots.

Ameyo Delivers

Wrapping Up

As a business, you should always try your best to improve your services and strategize robust marketing drives to attract new customers and retain the existing ones.

Developing a plan to improve the current customers’ loyalties is the most convenient option to boost your brand perception.

Delivering a seamless customer experience helps you to improve trust and simplify customer interactions, which usually translates into enhanced customer loyalty.

Want to learn more about chatbots or the impact of implementing them? Get in touch with us.

Schedule Property List

Chatbots can schedule property walkthroughs with a live agent for prospective buyers. The chatbot can go through the realtor’s calendar and provide them with available dates and slots for them to choose from. Once they choose a date, Leads or customers can book their schedules for viewing the properties or meet the realtor through a chatbot.

360-degree Virtual Tours

When the prospect is too busy to have a property tour before buying properties, chatbots provide them with 360-degree virtual tours to give them an idea about exterior and interior design and the property’s location.

Check for Mortgage Options

Users can collect information about whether they are qualified for a mortgage, seek tips to qualify, and apply for the mortgage through the chatbot.

Collect Reviews

After purchasing a property or signing a rental contract, the chatbot can collect reviews from the prospects via emails by requesting them to fill up the survey sent by it or via text to have a conversation and understand their overall experience.

Key Benefits of Chatbots in the Real Estate Industry

Chatbots are quite technically sound and provide more advantages for customers.

24*7 Availability

Customers do not need to wait in line to get a call with customer service personnel nowadays because a chatbot is available all around the clock to attend to a lead and can handle many leads at a single time.

Instant Response

The chatbot can deal with thousands of customers instantly and simultaneously and improve the average response time.

Omni-channel

This AI chatbot comes with omnichannel messaging support features that benefit the customer to communicate with a business through various channels such as Facebook and the website.

Ameyo Delivers

Multilingual

The chatbots have options of languages for different customers. Therefore, every user can communicate and get answers to their queries irrespective of their language.

Order without Mundane Help

Customers can book properties or make transactions with the help of a chatbot without any real human help.

Easy to Use and User-specific

Every lead is looking for a different apartment or property type. Chatbot helps welcome the customers or leads and provide them with what they need by asking a series of questions and offering relevant information through interaction which keeps the customers engaged.

Provides Better Engagement

Customers can engage in real-time compared to the traditional question-answer form to be filled with information. This old method is lengthy and tedious, and you can get no result. But the chatbots in real estate respond to the queries and collect information about the lead simultaneously.

AI Chatbot: Benefits for Companies

Cost Savings

The chatbots replace the cost of hiring the employee for handling more and more complex queries. The implementation of the chatbot can cause an initial investment cost, but it shall give profit without any further expense in the long run.

Increased Sales

It is proven that chatbots have enhanced the company’s sales by 67%. The reason behind it is that chatbot is a platform with pre-programmed software which is proficient in attracting customers, thus increasing sales. Also, it works 24/7 and has a faster response rate.

Statistically proven, the chatbots have increased their company’s sales by 67%. The reasons are it is a platform with pre-programmed software which can bring many customers and expand the company’s sales. The other reason is it can function24*7 and has a fast response rate.

Faster Internal Process

Chatbots can improve communication and the process within the company. For example, when a prospective buyer asks the chatbot and gets an answer promptly without any delay without contacting various departments.

Reaching Out to New Customers

The chatbots help bring new customers every day while maintaining existing ones by follow-ups and constantly being available.

Gaining a Deeper Understanding of Customers

Customers get the chance to talk to your business directly. The chatbot provides detailed information about customers to the business agents to improve their business and understand new trends in the market.

AI

Artificial intelligence and machine learning have advanced a lot with time, resulting in the latest and most advanced application of conversational AI. These days Chatbots are benefiting real estate industries a lot. When a customer is looking for some specific property, AI chatbots can search through several data and recommend the right property suggestion to the customers.

Chatbots linked to the property database can extract properties in no time per the client’s requirement. Chatbots are helping the real estate industry make work easier for agents. Thus, the AI chatbots can also follow up with the customers through email or SMS and provide them with further details. So, the conclusion is to take your real estate business to the next level; you should go for AI chatbots.

Choose the or the NICHE

Local

Real Estate Investors

Real Estate Agents

Mortgage Brokers

Restaurants

Coffee Shops

Bars & Clubs

Beauty Salons

Chiropractor

Attorneys & Law

Dentists & Orthodontists

Doctors & Specialists

Artists & Crafters

Car Dealerships

Counsellors & Psychiatrists

Event Organizers

Gyms & Crossfit

Hotels & Hostels

Local Stores & Shops

Makeup & Cosmetics

Personal Trainers

Physical Therapists

Recruiting & HR

Veterinarians

Yoga Studios

Moving Companies

Pest Control

Pet Shop

Photographers

Property Management

Online

eCommerce Stores

Amazon Stores

Online Education

Marketing Agencies

Coaches & Consultants

Authors&Bloggers Consumer Products

Musicians & Bands

NonProfits & Charities

Online Gaming

Movies & Actors

Outdoor & Adventure

Choose Social Networks and Website

Las redes sociales donde se implementara:

1)Website

2)Facebook

3)Instagram

4)Youtube

5)TikTok

6)Twitter

Elegir los canales de mensajeria

Una vez identificado el dominio ya sea local, online, etc. donde se desarrollará el Bot se identificarán los canales de comunicación y mensajeria Instantanea:

1) Whatsapps

2) Mail

3)Text

4)Messenger

Marketing

Marketing, Sales products And Service

Generación de Leads

Marketing, sales products and services (Sales Marketing es Universal Template Puzzle and ecommerce), en el area de attention social media (ChatBot es Initial Menu), Omni-chanel customer service (Customer Care es

plantilla tipo de Niches) y para mediante una forma más fresca y atractiva de captar leads es usar un landbot en una landing page una de las tácticas más efectivas de marketing conversacional, no solo se captan los datos del usuario de una forma más natural, sino que se puede iniciar la nutrición en el mismo momento en que entra el contacto, dándole información en el instante para que no se enfríe el lead.

Chatbots de Ventas y Asistente de Ecommerce

Son chatbots que acompañan al cliente para solicitar un producto o servicio a la empresa, en el último paso previo a la compra, facilitando la elección del producto y el pago, en el caso de las tiendas online, son un asistente de compras virtual que agilizan todo el proceso de compra al encontrar los items que el usuario desea en el momento.

Chatbots transaccionaes y no transaccionales

Los bots transaccionales son aquellos que permiten ejecutar de punta a punta una transacción o proceso de negocio. capacidad de integrarse con API y sistemas de terceros, para buscar la información requerida y solucionar la operación requerida, en el cierre de una compra en una operación de e-commerce.

Los bots no transaccionales no tienen este tipo de capacidad y su función se remite al espacio del chat, es el caso clásico de los bots que atienden preguntas frecuentes o relacionadas a la navegación dentro de un sitio.

Attention social media

Este modulo le ofrece al usuario ingresar al sistema, el cliente busca atención inmediata sobre algún producto o servicio y selecciona su canal preferido de mensajería instantánea para contactar a la marca, en todos los casos, se debe dejar la posibilidad de interactuar con un humano en caso de que el cliente lo requiera o la operación sea demasiado compleja, la transferencia de la conversación y todo su contexto a un contact center y la omnicanalidad para integrar esos canales en un entorno unificado´, siendo este modulo parte de una red redundante.

Omni-Chanel Customer Service o Customer Care

Este es el canal mediante el cual el chat Bot resuelve inquietudes del cliente, canaliza excepciones a la regla y se deriva al cliente al area de soporte, los bots de soporte funcionan como un sistema de Preguntas Frecuentes (FAQ) interactivo, respondiendo las solicitudes y consultas de los clientes de manera inmediata y a cualquier hora, generalmente se incluyen en sitios web institucionales, redes sociales y WhatsApp, si se los integra a un sistema de Service Desk, la empresa cuenta con un canal muy efectivo para gestionar incidentes de forma automática y amigable con el usuario, está comprobado que la mayoría de las consultas que reciben las empresas son las mismas, por lo que detectando los patrones se puede implementar fácilmente un sistema automático de respuesta y en grados de IA más avanzada, hasta resolver problemas u operaciones sencillas, los chatbots de atención al cliente funcionan muy bien para tomar pedidos, por ejemplo en restaurantes o empresas proveedoras, pensados en una estructura modular.

Los sprint de la metodologia Scrum seran organizados en Redes Sociales y/o canales de comunicación que sera la unidad minima de entrega para que de esta manera queden cosas terminadas y puedan ser valorizadas en terminos de clientes y de oferta economica en base a los tiempos de desarrollo para incorporar el ChatBots en su estrategia de negocios, las espectativas son altas al igual que nuestras para mejorar las interacciones de una marca con sus clientes, proveedores y empleados y con la internet de las cosas para hacer mas facil la vida de las personas.


or the impact of implementing them? Get in touch with us.

Things You Need To Know About Preparation For ChatBot Marketing

To begin with this, you need to make a board that will show your vision pertaining to your goals when it comes to internet marketing using the different social media websites, also, you have to consider all those things that you would like to achieve for your business, when you are trying to build your ChatBot, you have to motivate your visitors and make them willing to share more regarding themselves, when you get the details pertaining to your visitors using the social media and other places where you can get these, you will be able to start promoting your service or products in no time., as you are aware about their needs and wants, you can increase your chances to market the products they are likely to buy.

You should market your products or services if you have some knowledge about them. Try to use the products you offer so that you will not become an uninformed advertiser. When you are familiar with your products and you love them, you will be able to convey their advantages to your potential customers easily. Using the products would also help you in realizing their idiosyncrasies. If you want to become a successful ChatBot marketer, you should be willing to assist other people in achieving their own success. When your efforts for ChatBot marketing are for helping other individuals using your offerings, the amount of profits of your business will increase.

ChatBot marketing or promotion tends to be a business and not a part- time casual project. Give time and effort and be a professional because these are extremely important to achieve business success. When promoting a particular product, you have to learn everything about it. When enthusiasm for the product is absent, it will be hard for you to inspire other people and make them encouraged to try what you want to sell to them. It is a very important aspect that you should consider when it comes to ChatBot marketing. Your enthusiasm and excitement should be displayed in all parts of your marketing campaign.

You must also help other people and do not simply focus on promoting your products or services to them. Give more time to understand the way on how the niche you own will help a person instead of letting them know the good things about your products or services. This strategy will make the customers have a strong desire for your offerings.

When you are really determined to achieve success in ChatBot marketing, you should always think about your goals and bear a strong determination to achieve this. You should take this seriously and you must be the same when you market a product or service owned by another person or business. If you fail to think that ChatBot marketing is a great way to make and earn income, you will never make profits from it.

When you take advantage of the online sources associated with ChatBot marketing, you will get pieces of advice and suggestions about your business which will help you a lot in dealing with the existing problems in your business. You may find other people who often search for help while others share the experiences and secrets they use in ChatBot marketing. To achieve success, you need to help others and learn more from them. Marketing forums help in developing business connections at the same time. Therefore, it is necessary for a ChatBot marketer like you to have a strong and more visible presence on the web.

When you want to experience more success as an outcome of your efforts for ChatBot marketing, you need to learn more and look for the new things associated to this industry. You should give time to read so that you can

learn more about social media, ChatBot marketing, business strategies and many more. You may find more information about webinars where famous and successful internet marketing entrepreneurs are featured.

These are the things that you should know as a part of your preparation for ChatBot marketing. These are just some of the aspects of this form of product or service promotion. You have to know more about this, so you are still required to read more even after you have started to work as a ChatBot marketer.

How To Make Sure Your ChatBot Marketing Is Up To Snuff

1. Promote yourself as the leader – You should start to promote and brand yourself as the leader. Making other persons aware that you are a leader would add value to other people’s lives and business. You could achieve this by teaching other people the steps to success and letting them follow your moves. You do it by providing more details without expecting that you will get something in return.

2. The market – You have to learn the proper way to market your products or services online properly. This step is really a difficult one as other people prefer to do it. The main aim of your efforts for the promotion of your products or services is to generate web traffic to the website. There are lots of ways to do products or services marketing on the web. These include the strategies like social media, list building, content marketing and many more.

3. Build relationships – When your efforts on ChatBot marketing drive web traffic to your website, you should get the contact information of the persons who visited your website. Most people will provide you their full name with their email addresses as an exchange of the useful details they need. Your objective is to make a list of your contacts with an aim to build strong relationships with them. You could develop these by sending an email series to educate them. Train all your customers about the steps they need to take so that they will achieve success in ChatBot promotion. These people will accept and trust you. Always remember that people tend to build a relationship and communicate with those people they know and they are not usually fond of business opportunities. On the other hand, once they accept you and treat you as their leader or friend, they will become more responsive to your opportunity. In this situation, you have to mention your business and that you are involved with the business opportunity you want to share to them.

4. Provide easy to duplicate system – To achieve success in this form of promotion, you have to make sure that the whole ChatBot you built will be successful. If you found that your team is successful, their success is considered as your success. The simplest means to make sure that your team achieves success is to give a simple to duplicate promotion system where anyone could plug into and obtain some success as easily as possible. The success that you can feel in the initial phases is crucial so that you can maintain good people within your team. Obtaining success and earning sufficient income using the opportunities offered by ChatBot marketing will take more time before you can get these benefits. Most of the distributors lose their determination and they tend to give up before their goals start to happen.

5. Present your business opportunity – In this stage, your goal is to bear determination to learn and know more about your opportunity and wait for them to call you.

If you learned that you already have all of these, it means that the efforts you exerted are helpful.

How To Measure The Success Of Your Chatbot Marketing Strategy

This massive volume of data will become a problem due to the fact that most of these are fairly unimportant. The worst here is that the website appears like something that provides unrealistic information. The most difficult challenge for online marketers who use social media is that they need to effectively sort the massive data available.

Usually, the social ChatBot marketers are enticed to use the easy-to- track tools to measure the level of success of their team. These include the number of their followers, subscribers, blog posts, fans and many more. You are not allowed to give more attention to any of these and other absurd metrics. Here are the 9 metrics that will help you in measuring the level of success you achieved.

Metrics to Measure Success in ChatBot Marketing

• Conversation rate – There are several companies and brand names that are proud of the number of their followers on social media websites such as Twitter and Facebook. They tend to do it without providing a specific and tailored measure that proves that they gained success. Social media, compared to television, will provide you with real time comments which will let you know if your followers are interested in your activities. The simplest way of measuring the degree where the post resonates with the target clients is to find out the total count of replies and comments provided in each post. This is referred to as conversion rate. Yours will be high if you really understand your audience and your brand is well-defined. There is no way to manipulate this success metric because this will force you to do what is right.

• Referring traffic – Your own website acts as the internet base where your accounts on various social media websites direct web traffic as well as potential customers. In the same way as traditional marketing, you will find a social ChatBot marketing mix and it should consider the significance of the different satellite accounts such as LinkedIn, Google Plus, Facebook and Twitter. Evaluating the web traffic flow that goes to your own website coming from your own satellite accounts would assist you in understanding what social media points will be the most important ones.

• Total reach – Estimating your own total ChatBot has a very significant role as it will assist you in determining whether you added value within the social media world or not. At the most primary level, the bigger reach would be important to lift the probable content spread.

• Amplification rate – The main benefit of the social media in promoting the products or services of your business is the secondary ChatBot aside from the ChatBot you own. The amplification rate you own would be the rate where your followers will share the content you own with their own websites. It basic when it comes to measuring the level of success in the industry of ChatBot marketing. This will be helpful in finding the exact number of the shares made on Google Plus and Facebook and the number of shares will be used on the blog posts you own and in the videos you have on YouTube.

• Rate of Applause – The rising standing ovation after a speech would be a sign that your job is well done. You could get this and you could also measure it to know how successful you are. The rate of conversion and share would aid you in measuring the content quality.

You may also use the data from Google Analytics to justify the content’s quality. When there is a new post on your website, you have to check the page views count, the time and the overall pages to measure your level of success. When these measures go up, you can say that you are progressing, the content’s quality is high and people visited your website to get data.

• Conversion share – A person who made this over the initial year in the marketing class is aware about the market share. The conversion share seems to be the evolution of this meticulous concept. It estimates the total count of the conversations regarding your brand. You have to compare it with the conversations regarding your competitors. When you see that there is a conversion rate loss, you have to solve the problem.

• Sentiment – This is also a great tool that you can use to measure the level of success you reached in ChatBot marketing. Social media depends more on the sentiments of the audience. To measure the sentiment accurately, you should do it manually. This is the labor intensive process which includes the sorting process over the posts. It also involves determining if the feedback obtained is negative or positive. You should maintain an average positive score and the progress of the positive sentiment must exceed the negative sentiment progress.

• Economic value – Most businesses and trademarks use the social media with an aim to generate sales, leads and profits. There is the need to calculate the efforts you exerted if you aim to achieve your goals. All past metrics have important roles but none of them would be important in the same way as this metric. You can use this to convince the executives of the company to pursue investing in the social media promotion. You can begin by simply tracking the total count of the conversions obtained by the online users who were directed to your website by the links provided in the blogs and social ChatBots. The conversion could be defined in several ways. On the other hand, you have to track the total of the referred websites which became your new clients. Likewise, the economic value over the social media does not come from the sales only, but is also obtained from the cost savings using the reduced call center use, improved customer relationship implementation as well as simpler dispute resolution. All of these are required to be calculated.

These are all the metrics that you can use to know whether you got something from all your efforts and struggle to achieve success in ChatBot marketing or not. Feel free to use any of these to know if you need to exert more or if you are too far from your goals as a ChatBot marketer.

Dos and don’ts for successful chatbot marketing

If you’re thinking about using ChatBots for your marketing, here are some dos and don’ts to keep in mind, first, do your research and make sure you understand how ChatBots work, second, be clear about what you want your ChatBot to do for your business, third, test your ChatBot thoroughly before you launch it. Fourth, be prepared to adjust and improve your ChatBot as you go.

Dos

• Make sure that you know the regulations as well as the legislations applicable on internet marketing. You need to comply with them.

• Make a comprehensive research about the ChatBots where you would like to join. Find out and understand the persons who are members of your target ChatBots and the marketing messages that they accept.

• Develop the metrics that will let you track and evaluate the amount of gains you get from your marketing campaigns.

Don’ts

• Make assumptions regarding the people or business of your targeted ChatBots. Marketing messages which are effective are the ones where you should focus your attention more.

• Send your fellow internet users with spam messages. In online ChatBots, the quality should be more favorable instead of the quantity.

• Sell or pass on the personal details pertaining to the persons or businesses from your target marketing ChatBot without asking their permission.

Killer Marketing Strategies that Saved my Business

If you have a plan to launch your marketing campaign and you need assistance in developing your techniques, you have to learn the best strategies used in ChatBot marketing. These strategies are the following:

The Best Strategies Used in ChatBot Marketing

• Content quality is the ultimate key to achieve success. You have to share informative articles, original photos, polls and games. Some updates must be something about the products and services you offer. On the other hand, all things that you want to share should appear as an advertisement. Provide content where your target customers are interested in. This may include the blog articles as well as web pages associated to the products or services you offer. You should avoid sharing the links that are also involved in the competition.

• Update the social ChatBot accounts you have regularly. Refrain from sharing too many information but you should try to share at least 4 updates every week. You could share additional shares when you notice the most subscribers are fond of using the social media websites for longer hours. When possible, you should posts the updates when the subscribers are online.

• Look for the best means to encourage your subscribers to join the campaign. Try to organize the contents and provide three products as gifts to your customers who share their photos when they use your products. It is the best way to get in touch with more audience as their friends would have the access to the shared photos.

• If you are in need of more persons to subscribe, you may consider incentive offerings. For example, you may offer an instant discount to a subscriber or you can use the social media websites to disseminate the details pertaining to the discounts. There is no reason for you to invest more in this campaign but the small incentives like free sample and 50% savings would make a bigger difference in almost everything. If you do not have enough resources to provide samples or discounts to your customers, you may conduct a contest and ask them to connect to you using the social media.

• Measure the success you are getting by keeping a track of the total number of the customers who follow the links you shared on social media websites. Also, make a separate record of the people who redeemed the coupons you posted online. The conversion ratio has a very important role in the total number of subscribers your website has, though the total of the subscribers is important to generate higher sales outputs. Quality is the main priority and the volume will become a problem when you share the content that is extremely appreciated by the audience.

• Make an online search to know more regarding social ChatBot marketing and then participate in some social ChatBots so that you can familiarize yourself to various functions of these websites. Monitor the results and find out the total time frame you need to spend on the social ChatBot promotion campaign to know how interested your target audience is.


Como crear un Chatbots y Dialogues set-up

Elegir los o el NICHE

Local

Real Estate Investors

Real Estate Agents

Mortgage Brokers

Restaurants

Coffee Shops

Bars & Clubs

Beauty Salons

Chiropractor

Attorneys & Law

Dentists & Orthodontists

Doctors & Specialists

Artists & Crafters

Car Dealerships

Counsellors & Psychiatrists

Event Organizers

Gyms & Crossfit

Hotels & Hostels

Local Stores & Shops

Makeup & Cosmetics

Personal Trainers

Physical Therapists

Recruiting & HR

Veterinarians

Yoga Studios

Moving Companies

Pest Control

Pet Shop

Photographers

Property Management

Online

eCommerce Stores

Amazon Stores

Online Education

Marketing Agencies

Coaches & Consultants

Authors&Bloggers Consumer Products

Musicians & Bands

NonProfits & Charities

Online Gaming

Movies & Actors

Outdoor & Adventure

Elegir las Redes sociales y Website

Las redes sociales donde se implementara:

1)Website

2)Facebook

3)Instagram

4)Youtube

5)TikTok

6)Twitter

Elegir los canales de mensajeria

Una vez identificado el dominio ya sea local, online, etc. donde se desarrollará el Bot se identificarán los canales de comunicación y mensajeria Instantanea:

1) Whatsapps

2) Mail

3)Text

4)Messenger

Marketing

Marketing, Sales products And Service

Generación de Leads

Template Puzzle Marketing, sales products and services (Sales Marketing es Universal and ecommerce), en el area de attention social media (ChatBot es Initial Menu), Omni-chanel customer service (Customer Care es plantilla tipo de Niches) y para mediante una forma más fresca y atractiva de captar leads es usar un landbot en una landing page una de las tácticas más efectivas de marketing conversacional, no solo se captan los datos del usuario de una forma más natural, sino que se puede iniciar la nutrición en el mismo momento en que entra el contacto, dándole información en el instante para que no se enfríe el lead.

Chatbots de Ventas y Asistente de Ecommerce

Son chatbots que acompañan al cliente para solicitar un producto o servicio a la empresa, en el último paso previo a la compra, facilitando la elección del producto y el pago, en el caso de las tiendas online, son un asistente de compras virtual que agilizan todo el proceso de compra al encontrar los items que el usuario desea en el momento.

Chatbots transaccionaes y no transaccionales

Los bots transaccionales son aquellos que permiten ejecutar de punta a punta una transacción o proceso de negocio. capacidad de integrarse con API y sistemas de terceros, para buscar la información requerida y solucionar la operación requerida, en el cierre de una compra en una operación de e-commerce.

Los bots no transaccionales no tienen este tipo de capacidad y su función se remite al espacio del chat, es el caso clásico de los bots que atienden preguntas frecuentes o relacionadas a la navegación dentro de un sitio.

Attention social media

Este modulo le ofrece al usuario ingresar al sistema, el cliente busca atención inmediata sobre algún producto o servicio y selecciona su canal preferido de mensajería instantánea para contactar a la marca, en todos los casos, se debe dejar la posibilidad de interactuar con un humano en caso de que el cliente lo requiera o la operación sea demasiado compleja, la transferencia de la conversación y todo su contexto a un contact center y la omnicanalidad para integrar esos canales en un entorno unificado´, siendo este modulo parte de una red redundante.

Omni-Chanel Customer Service o Customer Care

Este es el canal mediante el cual el chat Bot resuelve inquietudes del cliente, canaliza excepciones a la regla y se deriva al cliente al area de soporte, los bots de soporte funcionan como un sistema de Preguntas Frecuentes (FAQ) interactivo, respondiendo las solicitudes y consultas de los clientes de manera inmediata y a cualquier hora, generalmente se incluyen en sitios web institucionales, redes sociales y WhatsApp, si se los integra a un sistema de Service Desk, la empresa cuenta con un canal muy efectivo para gestionar incidentes de forma automática y amigable con el usuario, está comprobado que la mayoría de las consultas que reciben las empresas son las mismas, por lo que detectando los patrones se puede implementar fácilmente un sistema automático de respuesta y en grados de IA más avanzada, hasta resolver problemas u operaciones sencillas, los chatbots de atención al cliente funcionan muy bien para tomar pedidos, por ejemplo en restaurantes o empresas proveedoras, pensados en una estructura modular.

Los sprint de la metodologia Scrum seran organizados en Redes Sociales y/o canales de comunicación que sera la unidad minima de entrega para que de esta manera queden cosas terminadas y puedan ser valorizadas en terminos de clientes y de oferta economica en base a los tiempos de desarrollo para incorporar el ChatBots en su estrategia de negocios, las espectativas son altas al igual que nuestras para mejorar las interacciones de una marca con sus clientes, proveedores y empleados y con la internet de las cosas para hacer mas facil la vida de las personas.

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